LinkedIn Featured Section — Pin Setup

The Featured section sits at the top of your profile, just under your About. It’s the first thing recruiters see after your headline. Use it to pin the case-study series.

What to pin (in order, top to bottom)

LinkedIn lets you pin up to ~5 items in Featured. Recommended order:

1. The blog post (most important — pin first)
2. The Robby social post (after you publish it)
3. The Voice Bio social post (after you publish it)
4. Your GitHub (https://github.com/ethos71)
5. Your blog index (https://ethos71.github.io/blog/)

Or after all 5 social posts are out, replace items 2–4 with the strongest-performing posts.

How to pin the blog post

LinkedIn → Profile → “Add profile section” → Featured → “Add link”

Link URL:

https://ethos71.github.io/2026/05/09/five-systems-case-studies.html

LinkedIn will scrape the page for a preview image and title. To override, paste this:

Title:

Five Systems I Shipped: A Production Case Study Catalog

Description (LinkedIn allows ~200 chars):

Five production systems from the last decade. 4 patents pending, 1 acquisition driver, ~10M users authenticated, 100M+ daily transactions. The deep technical case studies, plus what each one moved.

Alternative shorter description (if 200 chars feels long)

Five production systems. 4 patents pending. 1 platform rewrite that drove an acquisition. 10M+ users authenticated. The deep case studies — what shipped and what it moved.

If you want to pin a specific social post instead of (or alongside) the blog post

After you publish a LinkedIn social post, click the “…” menu on the post → “Feature on top of profile.”

Recommended posts to feature once they’re out:

• Robby post — strongest hook, “super chicken problem” lead
• Voice Bio post — biggest numbers (10M / $830B), most universally impressive
• Connect Your Care post — the architecture story, most relatable to senior-engineer recruiters

Pro tip

Featured items show ~3 at a time on the desktop profile, with the rest behind a “see all” link. That means the top 3 items are doing 90% of the work. Curate them like a portfolio:

• Position 1: Strongest hook (the blog post)
• Position 2: Strongest credential (Voice Bio — JPMC + 10M accounts)
• Position 3: Strongest demonstration of judgment (Connect Your Care — the strangler-fig decision that drove an acquisition)

Refresh the order quarterly based on what’s getting the most click-through.